FACULTY OF FINE ARTS AND DESIGN

Department of Interior Architecture and Environmental Design

IAED 205 | Course Introduction and Application Information

Course Name
Design Semiotics for IAED
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
IAED 205
Spring
2
1
2
4

Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Mode of Delivery Online
Teaching Methods and Techniques of the Course Discussion
Group Work
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives This course aims to equip the students with the fundamental skills and knowledge of understanding the meanings embedded in design, analyzing and utilizing the social and cultural messages in design.
Learning Outcomes The students who succeeded in this course;
  • will be able to specify the resources in semiotics, which will especially help to gain a progressive appreciation of design.
  • will be able to define the theoretical, research-based, and application fundamentals of design semiotics.
  • will be able to define the social and cultural messages in various fields of design.
  • will be able to comprehensively analyze the meaning of products designed with a semiotic base.
  • will be able to evaluate the multi-layered meaning of designed products and artworks.
  • will be able to generate a semiotic design/artwork project of their own.
Course Description Imbedded into a general framework of aesthetics, the course offers a different analysis of sign systems by means of a semiotic instrument. It will imply denotations and connotations of design language, and will respectively refer to the medium and its messages. Destined to sharpen the consciousness of the future designers for signalizing metaphors within daily life, it will also deal with the uniformitarian vocabulary of mass production vs. handcraft, with the divergence between paradigm and syntagma. Additionally, a variety of analysis and theories about sign, signifier, signified, signification and semantics are to be studied within the course with case studies.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction (March 1)
2 Lecture 1. Models of the Sign (March 8) Read Introduction and Chapter 1: Semiotics – The Basics by Daniel Chandler
3 Lecture 2. Signs and Things (March 15) Read Chapter 2: Semiotics – The Basics by Daniel Chandler / Upload Lecture 1 part of Master Worksheet
4 Lecture 3. Analyzing Structures (March 22) Read Chapter 3: Semiotics – The Basics by Daniel Chandler / Upload Lecture 2 part of Master Worksheet
5 Lecture 4. Challenging the Literal / Midterm 1 instructions given (March 29) Read Chapter 4: Semiotics – The Basics by Daniel Chandler / Upload Lecture 3 part of Master Worksheet
6 Midterm 1 / Discussion (April 5) Preparation for the Midterm 1 (from Chapter 1 to 4) / Upload Lecture 4 part of Master Worksheet
7 Project brief given to students, presented and discussed in class (April 12) -
8 Lecture 5. Codes (April 19) Read Chapter 5: Semiotics – The Basics by Daniel Chandler
9 Lecture 6. Textual Interactions (April 26) Read Chapter 6: Semiotics – The Basics by Daniel Chandler / Hand in Lecture 5 part of Master Worksheet
10 Lecture 7. Poststructuralism and Revision of the Course / Midterm 2 instructions given (May 3) Read Chapter 7: Semiotics – The Basics by Daniel Chandler / Hand in Lecture 6 part of Master Worksheet
11 Midterm 2 / Discussion (May 10) Preparation for the Midterm 2 (Chapter 5 to 7) / Upload Lecture 7 part of Master Worksheet
12 Submission and presentation of Project (Part 1) (May 17) Preparation for the submission of Project
13 Presentation of Project (Part 2) (May 24) -
14 Presentation of Project (Part 3) (May 31) -
15 Semester Review -
16 Final Exam Period -

 

Course Notes/Textbooks

Semiotics – The Basics by Daniel Chandler is the main text presented during this course.

Semiotics – The Basics, Daniel Chandler, Routledge: 2nd Edition, 2007, ISBN-10: 9780415363754, ISBN-13: 978-0415363754, http://www.wayanswardhani.lecture.ub.ac.id/files/2013/09/Semiotics-the-Basics.pdf

Suggested Readings/Materials

Semiotics for Beginners - Daniel Chandler: http://visual-memory.co.uk/daniel/Documents/S4B/semiotic.html

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
-
-
Portfolio
Homework / Assignments
1
10
Presentation / Jury
-
Project
1
40
Seminar / Workshop
Oral Exams
Midterm
2
40
Final Exam
Total

Weighting of Semester Activities on the Final Grade
5
100
Weighting of End-of-Semester Activities on the Final Grade
-
-
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
1
16
Study Hours Out of Class
14
2
28
Field Work
0
Quizzes / Studio Critiques
-
-
0
Portfolio
0
Homework / Assignments
1
7
7
Presentation / Jury
-
0
Project
1
25
25
Seminar / Workshop
0
Oral Exam
0
Midterms
2
6
12
Final Exam
0
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to perform, execute and manage the various responsibilities and duties of an interior architecture and environmental design professional

X
2

To be able to recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession

3

To be able to communicate and collaborate with other individuals and groups on a national and international level within their profession

4

To be able to develop, integrate and promote independent critical approaches for their professional practice

X
5

To be able to understand the social and environmental issues and responsibilities of their profession

X
6

To be able identify, assess and utilize the most up to date research, innovations, trends and technologies

7

To be able to consider the national and international standards and regulations of their field

8

To be able to develop the abilities to communicate and present design ideas within visual, oral and textual formats

X
9

To be able to adopt a multidisciplinary approach to design on a national and international level

X
10

To be able to recognize their own strengths, and develop them within an environment

11

To be able to collect data in the areas of interior architecture and environmental design and communicate with colleagues in a foreign language

12

To be able to speak a second foreign at a medium level of fluency efficiently

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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